How The Music Industry Garnered Record Profits in 2008

On Medialoper: How The Music Garnered Record Profits in 2008

How have they done it? According to Frederick Stamphammer, the RIAA’s Vice-President of Digitization — and the man seen by most insiders as the key figure behind the transformation of the music industry into a virtual profit machine — it was by seizing the opportunity afforded by the internet nearly 10 years ago.

What The Music Industry Could Learn From Lil Wayne's Success

New on Medialoper: What The Music Industry Could Learn From Lil Wayne's Success

Because file sharing is promotion.

Like the radio, like iPod ads, like mixtapes and mix CDs and clubs and parties, file sharing is all about the human impulse to say “hey, have you heard this? Because you totally need to hear it right now.”